Companion that Enriches your Life

A Smarter Voice Assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Settings that Intelligently Optimize Picture and Sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound Optimized and Remastered to how the artist intended

Adaptive Sound Pro

Listen to sound just as the creators intended. Your TV recognizes different sounds—like dialogue and background music—and optimizes them for their type and your room's acoustics, before refining them with remastering technology.

Make your Own Mood-Matching Wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

Our Most Advanced AI-Powered 4K Processor

NQ4 AI Gen2 Processor

Powered by powerful AI processing, this TV enhances your picture and sound across all content—from streaming to live sports. Enjoy rich 4K performance with intelligent optimization.

Boost Shows and Movies to 4K Resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. AI processor upscales content to 4K resolution while maintaining smooth, sharp picture quality.

Watch Clearly Without Distracting Reflections

Glare Free

Anti-glare technology reduces reflections in bright environments, so you get a clear view even under indoor lighting.

Elevate 4K Viewing with Superb Brightness and Vivid Colours

Neo Quantum HDR+

Neo Quantum HDR+ offers vibrant colours and dynamic contrast—up to twice as bright compared to earlier models—for richer scenes in stunning clarity.

Catch Every Detail with Accurate, Ultra-Fine Light Control

Quantum Matrix Technology Plus

Mini-LED precision backlighting delivers fine control, preserving detail in both the brightest and darkest scenes.

Intelligently Enhanced Colour Expression

Colour Booster Pro

Scene-aware AI enhances colour expression, giving your viewing experience richer and more dynamic visuals.

Easily Spot Moving Objects and Text

AI Motion Enhancer Pro

Uses AI to sharpen motion and text, enhancing clarity during fast-paced action and sports.

Intelligently Refines Content to HDR-Like Quality

Auto HDR Remastering Pro

AI converts SDR content into HDR-like quality with brighter highlights, clearer details, and vivid colours.

Enjoy a Full Range of Authentic Colours

Pantone Validated

Accurately renders over 2,100 Pantone shades—including recently added skin tones—so colours appear true-to-life and rich.

Gaming Experience

Easily Discover and Access all your Games From One Screen

Gaming Hub

Organizes games from apps, cloud, and consoles in one screen, with recommendations based on your preferences.

Get Ultra-Smooth Motion For Games up to 144 Hz

Motion Xcelerator 144 Hz

Delivers ultra-smooth motion and crisp visuals up to 4K at 144 Hz for gaming and fast scenes.

Seamless AI-Driven Game Optimization

AI Auto Game Mode

Detects game type and optimizes settings automatically—no setup needed, just immersive gameplay.

Fine-Tune your Game Settings as you Play

Gaming Bar

In-game menu with customizable options like FPS, input lag monitor, mini-map zoom, and support for ultra-wide formats like 21:9 and 32:9.

Tear-Free, Stutter-Free, Low-Latency HDR Gaming

FreeSync Premium Pro

Reduces lag and tearing with HDR-capable FreeSync for seamless, immersive gameplay.

Immersive Lighting that Syncs with your Game

Hue Sync

Smart LEDs sync to on-screen colors & movement, creating an immersive room ambience that mirrors the action.

Sound

Immersive Surround Sound with Top Channel Speakers

Dolby Atmos

Top speakers create 3D surround sound with Dolby Atmos, enveloping you in audio that follows the picture.

TV and Soundbar Play Together in Harmony

Q-Symphony

Delivers coordinated audio from your TV and compatible Samsung soundbar, enhancing depth without muting your TV speakers.

Dynamic Sound that Follows the Action

Object Tracking Sound+ (OTS+)

AI-powered audio that moves with on-screen elements, creating a more realistic surround experience via 4.2.2 speaker channels.

Catch Every Word without Distractions

Active Voice Amplifier Pro

AI enhances dialogue clarity by filtering ambient noise and scene complexity for perfect vocal separation.

One UI Tizen

Personalize your Screen Experience

One UI Tizen

Offers a tailored interface with SmartThings, Samsung Knox security, and seamless app access across SmartThings devices.

Find World-Famous Artwork on your TV

Art Store

Browse gallery-quality art from museums and curated seasonal selections on your screen.

Access 1200+ Channels for Free

Endless Free Content

Includes Samsung TV Plus premium channels—movies, news, sports, music, kids, and more, with new content added regularly.

The Best of TV. All for Free

Samsung TV Plus

Pre-installed and free—no subscriptions required for access to a wide library of entertainment.

Your Privacy. Secured

Samsung Knox Security

Protects your data, monitors IoT devices, and blocks malicious apps/sites, with continuous security updates.

Elevate your Day with Curated Lifestyle Experiences

Samsung Daily+

Use SmartThings, Workout Tracker, karaoke, and more—everything for health, work, and lifestyle in one place.

Access Useful Info Even When your TV is Off

Daily Board

Customizable widgets (Weather, Music, Memo) appear even when the TV is off—control via voice or proximity.

SmartThings

Control your Smart Home from your TV

SmartThings

Built-in hub supports Matter, IoT monitoring, and 3D Map Alerts for device notifications right from your screen.

Gestures to Control with your Watch

Universal Gestures

Control the TV using your Galaxy Watch—pinch to select, swipe to play/pause without the remote.

Save Energy with Intelligent Analysis

AI Energy Mode

Automatically adjusts brightness based on ambient light and scene to reduce power use smartly.

Control your TV From your Phone

Quick Remote

Use your mobile device to control media, ambient mode, menus, volume, and channels seamlessly.

Spatial 3D Sound with Galaxy Buds

360 Audio Mode

Experience 3D multi-directional audio with Galaxy Buds; head tracking mirrors audio based on how you move.

Transform your TV into a Karaoke Stage

Karaoke

Enjoy karaoke via Daily+—your phone becomes the mic, and no extra equipment is needed.

Design

Elegant, Sleek Neoslim Profile

NeoSlim Design

Ultra-thin profile with an artful presence—from any angle, this TV blends seamlessly with your room décor.

Specifications

• Product Type: Neo QLED
• Screen Size: 50"
• Resolution: 4K UHD (3,840 × 2,160)
• Refresh Rate: 120 Hz (Motion Xcelerator 144 Hz)
• Picture Processor: NQ4 AI Gen2
• HDR: Neo Quantum HDR+, HDR10+ (Adaptive/Gaming), HLG
• Upscaling: 4K AI Upscaling Pro
• Backlight: Quantum Matrix Mini-LED
• Audio: 2.2-channel, 40 W RMS, Dolby Atmos, OTS Lite, Adaptive Sound Pro, Q-Symphony, Object Tracking Sound Lite, Active Voice Amplifier Pro, 360 Audio
• Smart Platform: Tizen OS with Bixby, Alexa, SmartThings, Samsung Knox, TV Plus, Daily+, One UI Tizen
• Gaming Features: ALLM, VRR, FreeSync Premium Pro, Motion Xcelerator 144 Hz, Gaming Hub, Game Motion Plus, Gaming Bar, Hue Sync, HGiG
• Connectivity: 4 × HDMI 2.1, 2 × USB-A, Ethernet LAN, Optical Out, RF In, RS-232C, Wi-Fi 5, Bluetooth
• Dimensions (without stand): 111 cm × 65 cm × 2.8 cm
• Weight (without stand): 13.5 kg
• VESA Mount: 200 × 200 mm
• Power: AC110–120 V, Max 170 W, Typical 85 W, Standby 0.5 W